Canada’s largest photo and video event

After over a decade of unparalleled success, ProFusion has become the must-attend event in Canada for everyone from established imaging professionals and serious enthusiasts to emerging content creators and up-and-coming vloggers. Join us for this year’s ProFusion Expo at its traditional home downtown at the Metro Toronto Convention Centre.
For many of us, the annual holiday season really begins in early November, when ProFusion kicks off and everyone gathers to share and explore our love of imaging and the gear that makes it happen. It’s time to re-experience the excitement we’ve been waiting for all year long.

Our Teaser Video

It's a photo event, a video event, a magnet for vloggers, content creators and anyone seeking all the latest in pro audio, post-production and more! ProFusion has something for everyone.

Here’s what we’ve got lined up for you this year. Canadian-premiere product launches of the coolest new gear from the industry’s top brands. Exclusive hands-on demonstrations. Great photography, videography and vlogging tips from industry insiders. Your chance to purchase must-have merchandise before anyone else. Contests and prizes. As always, admission is free. Just register for tickets. If you’re a serious photographer or videographer, an enterprising content creator or vlogger looking to up your game, this is the place to be.


Experience the event in an interactive environment.

Expect to get more than your usual fill of excitement at this year’s ProFusion. After more than a decade of unqualified success, the flood gates are open again for two consecutive days of exclusive hands-on demos, live in-person speakers and presentations, and the thrill of sharing this firsthand experience in the company of like-minded friends and colleagues. We can’t wait to welcome you back!


Would you like to exhibit at ProFusion Expo 2024?


Exclusive ProFusion deals for 2 days only!

Just think, you can beat this year's Boxing Day sales by a good 2 months.

You’ll not only get special pricing unavailable outside the expo and at other retail stores, but you can also use your smartphone to seal the deal. The moment you’re scanned in at the show, you’ll receive a link to our exclusive deals. Then you can buy stuff right from your phone. You can arrange to pick the items up at a local Vistek location, or even have them delivered straight to your home or office.

World Class Brands at ProFusion!

One of the best things about ProFusion is the opportunity to witness top-notch products in action before they reach the wider consumer market. Along with equipment and gear from well-known brands, we also like to introduce you to up-and-coming names that might not have crept onto your radar yet. This year is no exception, and we’re pleased to let you know that international brands like Canon, Sony, Nikon Fujifilm and DJI will be making an appearance in dedicated booths on the showroom floor. We know you’ll welcome them.


Win a $2000 Shopping Spree!

Every attendee of ProFusion Expo 2023 is automatically entered into our $2000 Vistek Shopping Spree Contest!
We will choose the lucky winner on Nov 15.

Rules & Regs