Join us at the Metro Toronto Convention Centre in Hall A, North Building
Tuesday November 13th, 11am to 7pm - Wednesday November 14th, 10am to 5pm

Canon, Canon and more Canon.

It doesn't get any better than Canon. It's the reason why so many of the world's leading photographers and filmmakers are fans. With Canon's unparalleled selection of cameras and lenses, the Canon booth is like a show unto itself. This year is no exception, with Canon showcasing a great selection of new products and superstar shooters.

ProFusion 2018 CANON Sessions

Shooting Music Videos with Canon Cinema EOS Products

Presented by: Aaron A
Date: November 13th - 1:30PM and 6PM | November 14th - 10:30AM and 1:00PM

Topic: Aaron will talk about shooting the "Scars to Your Beautiful" video along with other music videos and short films using Canon Cinema EOS products

See the Video here


Jesse Driftwood
Why story telling matters

Presented By: Jesse Driftwood
Date: November 13th - 11:30AM and 4:30PM | November 14th - 11:30AM and 4PM

Jesse will talk about his process when creating killer IG stories and how to work/collaborate with brands when creating social content for them. He'll share his experiences using Canon gear for his Instagram and Youtube channels, along with his first impressions using the all-new EOS R camera

Shooting Portraits with Canon & Creating Content That Gets Noticed on YouTube

Presented By: Jessica Kobeissi On the Main Stage
Date: November 13th - 3PM | November 14th - 2PM

Jessica will speak about her experiences as a photographer using Canon gear and her rise to being one of the biggest Youtubers teaching tricks of the photography-trade


Aaron A


Aaron A was born and raised in Toronto. At a young age, he was attracted to skateboard and snowboard videos which utilized a DIY filmmaking approach ultimately carving out a lane in pop culture today. Through this early influence, he picked up a camera at 20 and never looked back. From then on he began his career shooting tour content and early days of youtube vlogs for Nelly Furtado. But ultimately his goal was to create music videos and was given the opportunity to direct Nelly Furtado's "Do It" music video and thus start his career as an award-winning music video & commercial director. His videos have garnered hundreds of millions of views online all while staying true to his roots of DIY filmmaking approach and use using Canon EOS cameras and lenses which he last used in his award-winning video for Alessia Cara "Scars To Your Beautiful".

Jesse Driftwood


Jesse Driftwood (@jessedriftwood) is photographer and filmmaker who got his big break when he started creating over-the-top Instagram stories that caught the attention of YouTubers like Devin Supertramp & Peter McKinnon. Now you can watch Jesse working with brands like Volvo and Onewheel on his Instagram & YouTube channels.

Jessica Kobeissi


Jessica Kobeissi is a self taught photographer and youtuber from Detroit, Michigan who took up photography as a hobby and quickly developed an obsession with it. After graduating college Jessica created a youtube channel and began posting editing tutorials to help other creatives. Jessica is currently both a full-time photographer and youtuber.


Tuesday November 13 | CANON SCHEDULE
11:30AM Jesse Driftwood Why story telling matters
1:30PM Aaron A Shooting Music Videos using Canon Cinema EOS Products
4:30PM Jesse Driftwood Why story telling matters
3:00PM Jessica Kobeissi Shooting with Canon ( Main ProFusion Stage)
6:00PM Aaron A Shooting Music Videos using Canon Cinema EOS Products
Wednesday November 14 | CANON SCHEDULE
10:30AM Aaron A Shooting Music Videos using Canon Cinema EOS Products
11:30AM Jesse Driftwood Why story telling matters
1:00PM Aaron A Shooting Music Videos using Canon Cinema EOS Products
2:00PM Jessica Kobeissi Shooting with Canon ( Main ProFusion Stage)
4:00PM Jesse Driftwood Why story telling matters

What people say About us

  • I've done far too many dealer trade shows over the past 20+ years, but I've done enough of them to know what a tremendous effort it requires to do one properly. You and your team have done it properly. It was organized with surgical precision, and we had plenty of help when we needed it. Thank you for your efforts and your support. I am looking forward to the mutual benefit ProFusion will bring us both.

    Len Donovan

    Key Accounts Manager NE and SE, Camera Dynamics, Inc.,The Vitec Group Videocom Division
  • I can honestly say I think it was probably the best run show that I have ever been involved with. We also had some fantastic interest in our product and sold out the show stock several times which was phenomenal for us.

    Rod Aaron Director, Rotolight, Pinewood Studios

  • I have received about 20 letters from students who took one of my programs and all of them were extremely positive. The entire experience was exceptional and you can definitely count me in again for next year.

    Seth Resnick Seminar presenter and photographer