About ProFusion Expo

It's all about showcasing the spectacular!

If it’s new and exciting and you haven’t seen it yet, chances are you’ll see it launched at ProFusion.
Over the years we’ve showcased many ‘first in Canada’ product launches, including the most talked-about cameras, lighting, software, and more. And it’s not just about getting a first-hand glimpse of new gear. It’s about experiencing it in an interactive environment, unlike anything you’ve ever encountered at any other trade show. Visit us on November 6 & 7th at the MTCC!


MTCC Hall B, 255 Front St. W. Toronto, Ont.


Wednesday to Thursday
Nov. 6: 11AM – 7PM EDT | Nov. 7: 10AM – 5PM EDT

It's a wildly exciting time to be involved in the world of imaging.

ProFusion is the one and only show in Canada that harnesses that excitement by showcasing the best in photo and video. In a nutshell, it’s two short, unforgettable days, where you finally get to see the exciting news you’ve been reading and hearing about all year. Come experience it!

The industry's most celebrated speakers in an intimate, interactive environment.

By watching exciting and informative pro seminars – with some of the best and brightest brains in the business sharing their collective wisdom – you’ll get the hottest tips on the latest gear and learn about the coolest techniques, not to mention exclusive insider insights into what’s on the horizon and coming up next.

View 2023 Speakers

It's a chance for us to acknowledge, inform and inspire one another.

Today, ProFusion is still the only photo and video event in Canada that caters exclusively to established and emerging image-makers and content creators.. It remains the best and only show of its kind, bringing together like-minded people who share a love of photography in all its forms and the amazing equipment that makes it happen.

View 2023 Schedule

The big attraction
ProFusion has become a magnet for so many top professionals and like-minded enthusiasts because we’re always the first in Canada to showcase the latest gear.
A meeting of minds
You’ll always be the first to witness exclusive product launches, get hands-on demonstrations of exciting new features and meet manufacturers of your favourite brands face to face.
A tradition of excellence
Every year, ProFusion gets bigger and better, and this year will be no different. We’ve been doing this for over a decade now and will continue to showcase the very best of everything for many years to come.

Enjoy Incredible 2 Day only Show Specials

You’ll not only get special pricing unavailable outside the expo and at other retail stores, but you can also use your smartphone to seal the deal. The moment you’re scanned in at the show, you’ll receive a link to our exclusive deals. Then you can buy stuff right from your phone. You can arrange to pick the items up at a local Vistek location, or even have them delivered straight to your home or office.


Win a $2000 Shopping Spree!

Every attendee of ProFusion Expo 2023 is automatically entered into our $2000 Vistek Shopping Spree Contest!
We will choose the lucky winner on Nov 15.

Rules & Regs