Creating Content at Sea: 150 days from Coast to Coast to Coast
DURATION: 1 hour
PRESENTERS: Garry Tutte, Peter Wall and Ryan Rizzo
How can you continually create exceptional multimedia content on a five-month sailing expedition from coast to coast to coast? This is the question the Canada C3 Media Team had to answer. From June 1 to Oct. 28, the Canada C3 ship sailed from Toronto, Ont. to Victoria, B.C. to mark the 150th anniversary of Confederation. Every step of the journey was documented in video, photos, live video, drone footage and virtual reality. Over the course of 150 days, the Canada C3 Media Team produced over 100 videos and 6,000 photos for their social media channels and website, garnering over 5 million unique views. This presentation is a behind-the-scenes peek into the workings of the Canada C3 Media Team - from the gear they used, to the tiny onboard editing space they worked out of, to the people behind the content. And of course, some examples of their best work. Find out how they worked closely with partners such as Sony, Facebook, SSi Micro and the Globe and Mail to achieve results.
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