Join us on October 5th and 6th in Toronto at the MTCC

You can never get enough Sony

Sony represents a major force in the imaging world. And the Sony booth at ProFusion reflects that dominant position. Come see the latest Sony cameras, plus the many world-renowned image-makers who are using Sony cameras to capture their vision.

ProFusion 2016 SONY Sessions


Live Demos in the Sony Booth:
October 5th Noon - 1:00 and 4:00pm - 5:00pm
October 6th 11:00am - Noon

Here’s your chance to capture Mother Nature looking her very best. And you can thank Sony for the opportunity. They have arranged to have local floral artist, Bruno Duarte of Fresh Floral, to do 3 live demonstrations over the course of the show. Bruno will be working with the live models, dressing them in necklaces, headwear and full floral bodice suits.

Picture this. Mother Nature (OK, a model dressed to look like her) modelling in front of a textured flower wall. Sure, you’ve taken pictures of flowers before. But guaranteed, nothing like this. Take the shot of your life in the Sony booth at ProFusion.

Models will be available all day for attendees to photograph


Using Sony's PXW-FS5 and PXW-FS7

Presented By: Jem Schofield
DURATION: 1 hour

The Sony PXW-FS Series (FS5 & FS7), are two of the most popular digital camera systems being used in production today.

Whether for wedding and event videography, documentary & corporate productions, music videos or short and long form narratives, these cameras provide users with both HD and UHD/4K recording options that allow them to provide a wide range of solutions to their clients. While the FS5 and FS7 share many features, and they can be used very effectively in production together, they are also different camera systems in their own right in terms of where they fit into productions (each have their own unique features).

In this session Jem Schofield of theC47 will take you through the key feature of both the FS7 and the FS5 and discuss and demonstrate best practices for setting up each camera system effectively for your upcoming productions.

Target Audience: Directors of Photography, Camera Operators, Producers, Directors and anyone that wants to understand how to successfully work with Sony's FS series of digital camera systems.

Achieving a distinctive cinematic style while working in very unconventional environments

Presented By: Sarorn R. Sim, CSC
DURATION: 1 hour lecture

This seminar will review three award winning films that were shot in the midst of dire circumstances - all requiring both human ingenuity and technical precision to achieve each story objective.

Sarorn will cover the entire gamut of what it takes to achieve a distinctive cinematic style while working in very unconventional environments. In addition, this seminar will also explain how lessons learned in the field can be adapted for commercial productions. Footage will be screened from projects that were shot on a variety of Sony cameras — ranging from the EX3 to the PMW-350, FS5, FS7, and F55.

Using 4K, HDR, Colour Spaces, Log & LUTs in Today's Productions

Presented By: Jem Schofield
DURATION: 1 hour

HD, UHD, HDR, Rec. 709, BT. 2020, Log and LUT's?!
What are they and how & when do you use them?

As modern HD and 4K digital cinema cameras evolve and become more affordable, it is important that you not only learn one particular camera system but how modern production works as a whole.

With Sony's digital cinema cameras now allowing for not only HD and 4K acquisition but also HDR recording with large color spaces, multiple recording options (resolutions & codecs), Log recording, monitoring LUTs and plethora of other options, it's hard to sort everything out!

In this session with Jem Schofield of theC47 he will take attendees through the process of understanding how Sony's cameras work so you can make informed decisions in terms of how to shoot your next project. While he will use a variety of Sony cameras to go over these features (a7 series, FS series and F series), the workshop will apply to all modern digital camera systems.

Target Audience: Directors of Photography, Camera Operators, Producers, Directors and anyone that wants to understand how to successfully work with 4K, HDR, Colour Spaces, Log and LUTs with modern digital camera systems.

SONY Wireless Video Streaming products

Presented By: Thomas Cubby
DURATION: 1 hour

We will bringing in one of our Senior Sales Support Engineers (SSE) to give a presentation on Wireless Video Streaming products in our Booth.

Jason Lanier
NEW Jason Lanier

DURATION: 1 hour

Presenting: Sony Mirrorless Cameras and Lenses
October 5th & 6th | 1 hour Sessions each Day

A chameleon of light. From natural to complex, off camera flash or LED lighting, Jason loves exploring photography and shares his experiences with the rest of the world. His travels have taken him to some of the most famous Urban Exploration locations in the world, capturing the beauty inside places that have otherwise been forgotten. Best known for his work shooting portraits, he is also an accomplished landscape & wildlife shooter, while also in high demand shooting weddings for members of the NFL, MLB, and many other distinguished clients. Jason also works in Ethiopia every year, using photojournalism to create awareness for the dire situation of the people in that country.


Gabe Rogel
NEW Gabe Rogel

DURATION: 1 hour

Presenting: Sony Artisan of Imagery
October 5th & 6th | 1 hour Sessions each Day

Gabe has been shooting adventure sports for over 15 years - packing camera gear up steep couloirs with skis, shooting while dangling from foreign cliffs, braving sub-zero temperatures, and putting himself in harm’s way of a skier, mountain biker or snowmobiler, all in the pursuit of THE shot. Join us to see why Sony’s Mirrorless system is his weapon of choice while braving the elements- distilling the action of vigorous motion photography.

Gabe hails from Seattle, WA and works on assignment for companies and publications such as The North Face, Patagonia, Marmot, Bombardier and Outside Magazine.


Jem Schofield

Jem is a producer, DP, director, educator and founder of theC47, an online and offline educational resource focused on teaching the craft of video production and filmmaking (with production based workshops taught throughout the United States and abroad).

For the past 20 years his production company has produced projects for an ever expanding client base. Current and past clients include AbelCine, Apple, Inc., Canon, Cineo Lighting, EMI, MAC Group, Manfrotto, Motley Fool, The New York Times, NPR, Quiet Revolution, Scottish Enterprise, Sony, TED, Tiffen, Westcott, YouTube & Zeiss.

Jem is also an educational content creator & design consultant to many equipment manufacturers in the film and television industry (such as Apple, Canon, Cineo Lighting, Sekonic, Sony and Tenba). Most recently he has been working with the FJ Westcott company where he designed theC47 DP & Book Light Kits based on their new Scrim Jim Cine products. He also recently published his first in-depth lighting course, "Cinematic Video Lighting", with

For more information about Jem & his whereabouts visit or his YouTube Channel where he posts a weekly Vlog on video production and filmmaking at

Sarorn R. Sim, CSC

As a six-time winner of the Canadian Society of Cinematographers Award, Ron is arguably one of the most passionate cinematographers in the world. His work spans multiple genres-from commercials, television, documentaries, and web films to special assignments in hostile environments, remote geographies, and natural disasters.

Always reinventing himself, his passion for storytelling is fueled by his desire to bring viewers into different worlds, expanding their perspective, and gaining a better understanding of the people and places that make up our planet. With his camera, he has travelled to and worked in over 75 countries. His ability to connect with people from all walks of life-at every corner of the globe, allows him to tell stories unlike any other. As a Director of Photography, his penchant for experimentation with technique and style allows him to always remain on the cutting edge of filmmaking.

His body of work is a reflection of his understanding of the human experience. From working with celebrity chef Eric Ripert on the Emmy Award winning series Avec Eric, to interviewing NASCAR racing legend Richard Childress, to capturing the plight of survivors of genocide in Cambodia--his work has aired around the world on such networks as National Geographic Channel, Outdoor Life Network, and The Cooking Channel.

Thomas Cubby

Thomas Cubby, a seasoned veteran in the video industry studied video production at CMA in NYC back in 1988. The following 12 years were spent working on cable TV spots as well as corporate and live event video.

In 2000 Thomas joined Sony's Product Operational Support Center, providing telephone support for most of Sonys professional products, including cameras, monitors and projectors. Four years later he changed roles, becoming a Sales Support Engineer, interfacing directly with Sales, Marketing and Product Management as well as interacting with Sony's Reseller, Distribution and End User customer base.

In his current role as Senior Sales Support Engineer, Thomas is excited to embrace the latest in streaming technology.


Wednesday October 5 | SONY SCHEDULE
12 - 12:50PM Jem Schofield F Series Cameras - Using Sony's PXW-FS5 and PXW-FS7
1 - 1:50PM Sony Sony Mirrorless Cameras
2 - 2:50PM Sarorn R. Sim Achieving a distinctive cinematic style while working in very unconventional environments
3 - 3:50PM Jason Lanier Sony Artisan Of Imagery - Choosing the right Alpha Mount System Lens
4 - 4:50PM Thomas Cubby Wireless Streaming Products Overview
5 - 5:50PM Gabe Rogel Artisan of Imagery - Adventure & Action Sports with Sony Mirrorless.
6 - 6:50PM Jem Schofield Using 4K, HDR, Colour Spaces, Log & LUTs in Today's Productions
Thursday October 6 | SONY SCHEDULE
10 - 10:50AM Jem Schofield F Series Cameras
11 - 11:50AM Gabe Rogel Action & Adventure Sports w/Sony Mirrorless
12 - 12:50PM Sarorn R. Sim Achieving a distinctive cinematic style
1 - 1:50PM Jason Lanier Sony Artisan Of Imagery - Choosing the right Alpha Mount System Lens
2 - 2:50PM Thomas Cubby Wireless Streaming Products Overview
3 - 3:50PM Sony Sony Mirrorless Overview
4- 4:50PM Jem Schofield Using 4K, HDR, Colour Spaces, Log & LUTs in Today's Productions

What people say About us

  • I've done far too many dealer trade shows over the past 20+ years, but I've done enough of them to know what a tremendous effort it requires to do one properly. You and your team have done it properly. It was organized with surgical precision, and we had plenty of help when we needed it. Thank you for your efforts and your support. I am looking forward to the mutual benefit ProFusion will bring us both.

    Len Donovan

    Key Accounts Manager NE and SE, Camera Dynamics, Inc.,The Vitec Group Videocom Division
  • I can honestly say I think it was probably the best run show that I have ever been involved with. We also had some fantastic interest in our product and sold out the show stock several times which was phenomenal for us.

    Rod Aaron Director, Rotolight, Pinewood Studios

  • I have received about 20 letters from students who took one of my programs and all of them were extremely positive. The entire experience was exceptional and you can definitely count me in again for next year.

    Seth Resnick Seminar presenter and photographer