ProFusion Expo 2016 Hot Products

Join us on October 5th and 6th in Toronto at the MTCC in Hall B, North Building
Wednesday October 5: 11AM - 7PM | Thursday October 6: 10AM - 5PM

Gain a first hand experience with the latest gear.

If it's new and exciting and you haven't seen it yet, chances are you'll see it launched at ProFusion.

Over the years we've showcased many 'first in Canada' product launches, including the most talked-about cameras, lighting, software, and more. And it's not just about getting a first-hand glimpse of new gear. It's about experiencing it in an intimate, interactive environment, unlike anything you've ever encountered at any other trade show.

First Showing in North America! The New Fuji GFX 50S

If ever there was a game-changer in the medium-format category, the Fujifilm GFX 50S would be it!.

This medium-format camera from Fujifilm changes everything for photographers. For one thing, it'll be more affordable than any other in its class, with the body and 63mm lens expected to come under 10 grand. Arrival date? 1st quarter 2017.


Some of the ProFusion 2016 Products

Stay tuned for a Lineup of incredible new gear!

The DJI Mavic Pro is a small yet powerful drone that turns the sky into your creative canvass easily and without worry, helping you make every moment an aerial moment. Its compact size hides a high degree of complexity that makes it one of DJI's most sophisticated flying cameras ever.

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The Stella Pro corded series are the most compact, powerful, rugged LED lights in the industry. The 10000c features a variable speed fan that cools the light when lumens exceed 5000. Professional durability and water resistant design allows light to be utilized for on-location shoots with quick setup.


Completely flexible. You construct it yourself using a completely detachable frame, so you can assemble it in the shape that suits your shot. No wonder they call it the versatile. You can bend it, roll it, wrap it, and because the versatile is waterproof, it's great for rainy days.

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All the power of a professional camera in your pocket. And an ideal partner for your iPhone. Compact and lightweight, the DxO ONE can go everywhere with you. With a max aperture of f/1.8, no matter the lighting conditions the camera's 1 inch sensor and 20.2 megapixels capture every last detail, providing you with stunning photos even in extreme low-light.


Vistek is proud to be named an official retailer for the new HP high performance workflow tools, including the HP Z workstations and Z Mobile notebooks. These HP workstations feature multi-core processors, large memory capacities, leading-edge graphics, and unique technologies like HP DreamColor.


It's the lightest, most compact and affordable Cinevate slider ever. It's the Duzi 4. Duzi's ingenious fly-wheel delivers a rock-steady jerk-free slide. All-terrain legs make a perfect stand in any environment. The rails are built using lightweight carbon fibre, but are ridiculously strong. The Duzi 4 can take a beating and keep on delivering flawless footage. Load capacity: 120 lbs. Compact 24 and 32 inch lengths. Centre and side mount on a tripod.


Anova Pro's Bi-Colour LED system with AccuColourTM delivers exceptional colour rendering (CRI:96+), and dual controls for fast, tunable colour thanks to the accurate colour temperature display

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The need for on set HDR preview is on the horizon. With 10-bit, 1000 NIT+ displays, SmallHDR monitors are the first production monitors worthy of the challenge.

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Phantom Glass is a tempered glass screen protector designed for smartphones, tablets, and cameras. With superior protection in mind, Phantom Glass is the last screen protector you'll ever need.


Sony is expanding its NXCAM line of professional HD camcorders with the new HXR-NX5R professional compact camcorder, delivering a range of enhancements over its predecessor models.

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Unlike multi-camera 360 rigs, the Insta360 combines the images from both cameras in real-time so that you can get a sense of the final effect while recording. Mount it on a tripod, fly it with a drone, or just hand-hold it. The Insta360's versatility makes it adaptable to a wide range of usages.

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The LUME CUBE will quickly become an essential tool for all of your outings. Don't get weighed down with heavy and bulky equipment that you have to worry about damaging. Instead, let your adventures wander beyond the light of day and into the night. No matter where you're headed next, the LUME CUBE should be a part of your get-up-and-go essentials.


The key to the Genie lies in its compact size, easy-to-use menu and extreme versatility. Rather than limiting yourself to a fixed length rail system or slider, simply attach the Genie to your existing professional gear or DIY equipment for smooth Motion Control Time-lapse + Real-time video control. For all you need to know about the Genie, watch the overview above!


Extremely high resolution, easy to use, fully automated stitching. The Panono 360 degree Camera is the only one of its kind in the field of panoramic photography. Its outstanding image quality allows a high zoom level and extra-high resolution. Thanks to HDR (beta), it provides detailed and attractive colour images, even in the case of motifs with extreme differences in brightness, making it the ideal camera for professional use - for example, for daily news coverage.


To say the Profoto Pro-10 is fast is an understatement, with a breathtaking flash duration of up to 1/80,000 of a second. But what really sets the Pro-10 apart is that it's the perfect fusion of speed and power - 2400Ws of power to be exact. The light output it generates is truly enormous and it provides a shorter flash duration than any other flash across the entire power range. This dramatically increases the scale of what you can shoot and freeze, everything from a water splash to a waterfall are perfectly frozen in time.

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A photographer faces many different challenges every day. It's with that in mind that Profoto created the D2. It's a breakthrough, because it's the world's fastest monolight with TTL. So for the first time, no matter what the assignment, speed is always on your side. You can freeze action with absolute sharpness, shoot in super quick bursts, sync with the fastest camera shutter speeds available, and shoot fast and easy with HSS and TTL.

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A large surface area is a crucial feature of a good soft light. With an aperture of 1290 mm x 300 mm (50.8" x 11.8"), the S120 outputs a beautifully soft, even beam of light that has a wide range of uses. The long aspect ratio wraps light around objects and is perfect for vertical lighting of people.

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HERO5 Black is the most powerful and easy to use GoPro ever, thanks to its 4K video, voice control, one-button simplicity, touch display and waterproof design. HERO5 Session can capture stunningly smooth video handheld, mounted to your favorite gear, and more.

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VR KiX Head Mounted Device (HMD) gives immersed Virtual Reality using your smartphone. By utilizing the already integrated technology, you can download content that can transform you into another world, watch movies, play games, fly over New York in a helicopter, swim with the sharks and so much more. With full 360 degree head movements and 3D split-screen it takes you into another dimension.

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The FUJIFILM X-T2 delivers everything you need. A large, high definition EVF, easy to use dials, high-speed AF, compatibility with an extensive range of high-performamce interchangeable lenses, Film Simulation modes that inherit the legacy of Fujifilm colors, unparalleled image quality and outstanding 4K movie recording, made possible by the latest sensor and processing engine, It is the X series perfected.

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In today's connected, hyper-social world, we take pictures to share life's major milestones, tell stories and create memories. Yet, these pictures-these memories-are, more often than not, lost and forgotten on our cameras, smartphones or computers.

Download the Memento SmartFrame App on the device you will have with you at ProFusion, and bring some of your favourite photos in 3240x2160 (minimum resolution) to see what they look like on the World's most advanced 4K UHD Photo Frame, at Booth # 1336
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The KY-PZ100 is a robotic pan, tilt and zoom video production camera. It's the first PTZ camera that features JVC's unique IP communications engine providing network connection via WiFi*, 4G-LTE*, or cabled LAN. It's designed to be used as a stand alone remote camera or as part of a multi-camera system in both studio and field environments. In addition to its 3G-SDI and HDMI outputs, it is also capable of reliably streaming 1080i/60, 1080p, 720p, and 360p video with 2-channel audio--all with minimal latency and forward error correction.

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At less than half the weight of a conventional digital medium format camera, the mirrorless X1D is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful enough to capture anything.

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The A99 II delivers the next level in significantly swift high-precision AF, faster continuous shooting, and stunning resolution -- the best performance in A-mount. Experience ingenuity perfected through Sony's latest camera innovations: newly developed high-speed high-precision Hybrid Phase Detection AF, AF/AE tracking in 12fps continuous shooting3, body-integrated 5-axis image stabilization and advanced 4K movie functions.

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What people say About us

  • I've done far too many dealer trade shows over the past 20+ years, but I've done enough of them to know what a tremendous effort it requires to do one properly. You and your team have done it properly. It was organized with surgical precision, and we had plenty of help when we needed it. Thank you for your efforts and your support. I am looking forward to the mutual benefit ProFusion will bring us both.

    Len Donovan

    Key Accounts Manager NE and SE, Camera Dynamics, Inc.,The Vitec Group Videocom Division
  • I can honestly say I think it was probably the best run show that I have ever been involved with. We also had some fantastic interest in our product and sold out the show stock several times which was phenomenal for us.

    Rod Aaron Director, Rotolight, Pinewood Studios

  • I have received about 20 letters from students who took one of my programs and all of them were extremely positive. The entire experience was exceptional and you can definitely count me in again for next year.

    Seth Resnick Seminar presenter and photographer