What happens when your camera can sync flash at any shutter speed? In this talk-and-demo session, Vitor Munhoz pairs the Sony A9 III’s global shutter with Profoto lighting to freeze athletes in motion, overpower ambient light, and create images that weren’t possible a few years ago. Vitor explains the technology in plain terms, shares examples from his sports and commercial work, then shoots live so you can see exactly how he builds each setup.